SPEAKER’S PROFILE

Alice is an expert in strategic communications and marketing, with more than 7 years of experience in technology and media.From 2017, while getting an MBA in International Marketing, she served as Advertising Sales Lead at Cointelegraph, where she was able to work with major companies such Binance, Coinbase, IBM Blockchain. Having developed a strong understanding of strategic communications and an extensive network within the sector, in 2020 she launched ICL (InCryptoland), a leading full stack PR & Marketing agency for AI &  Web 3.0 companies, working with clients such Polygon, The Sandbox, Gate.io etc. to secure for them media coverage on WSJ, NYT, Coindesk, Cointelegraph, Voque and other marketing channels.  Started as a Communications boutique, since 2022 InCryptoland expanded its partnerships and services to Community growth, marketing strategy, sports and celebrity marketing to meet the communications needs of fast growing web 3.0 startups. This year Alice stepped in as a PR coach at Botanica camp, which helps established specialists to redirect their career into web 3.0 space. She actively supports women in tech by providing PR support to female entrepreneurs and organizing network meetups.When offline, Alice likes to visit art galleries, taking drum lessons, hiking and motocross.