Michael AMAR is a seasoned executive with several years of experience in global alliances, business development, executive management, channel development and organizational leadership. Business expertise across the worldwide marketplace including US, France, Israel, and Japan. Possessing the ability to deliver success in both B2B and B2C.Michael is a serial entrepreneur who founded 6 companies – in three different countries - and exited successfully 4 to date. Michael raised over 30 million euros in his career with over 30 investors. Michael obtained several awards including the French American Business Gold Award, Mashable Awards Finalist, Web 2.0 Expo award, Etail award & IMC Awards, …Over the years Michael closed deals with over 200 of Fortune 500 Companies (Walmart, Coca‐Cola, Samsung, McDonalds…) and established strong partnerships with leading tech companies among which include Google, Apple, Amazon...Michael is a co-founder of the Paris Blockchain Week Summit, the second largest international conference covering Blockchain and cryptocurrencies and the Paris NFT Day, the largest European conference covering Web3.Michael is an active investor and advisor for startups. He has invested in 10+ funds and startups across multiple geographies, and has been an Operating Partner at Cathay Innovation a global venture capital activity empowering digital entrepreneurs by providing them a platform bridging North America-Europe-China. Michael invests now exclusively in the Web3 space in seed and pre seed companies with amazing founders.