Alba Fernandez joined Unibail-Rodamco-Westfield in June 2022 as the Director of Digital Services where she leads the digital transformation for the group including web3 and metaverse related activities. Her focus is to create the best possible omnichannel consumer experience in mall and out of the malls, thanks to innovation and advanced technologies. Alba has over 10 years of experience in innovation and digital transformation, notably working for Europcar Mobility Group and Coyote driving assistant system. Alba has an Industrial Engineer background with a master from Centrale Paris school.
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