SPEAKER’S PROFILE

Alba

Fernandez

Director of Digital Services at Unibail-Rodamco-Westfield
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About

Alba Fernandez joined Unibail-Rodamco-Westfield in June 2022 as the Director of Digital Services where she leads the digital transformation for the group including web3 and metaverse related activities. Her focus is to create the best possible omnichannel consumer experience in mall and out of the malls, thanks to innovation and advanced technologies. Alba has over 10 years of experience in innovation and digital transformation, notably working for Europcar Mobility Group and Coyote driving assistant system. Alba has an Industrial Engineer background with a master from Centrale Paris school.

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Paris Blockchain Week 2022 sold out in advance so we encourage you to buy your ticket early (and you’ll save too!).  2023’s event is shaping up to be bigger and better and with the move to the world’s most renowned museum we don’t want you to be disappointed - no one likes to miss out!

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Thank you to all of our 2022 sponsors. We're looking forward to working with you again in 2023 and will be announcing the line-up soon.

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