SPEAKER’S PROFILE

Guillaume is the Founder and CEO of OVER THE LABEL, a blockchain-based immersive customer experience that includes everyone in the co-creation of limited-edition physical products by tokenizing the customizations linked to the products.

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For their first product, OVER THE LABEL is manufacturing the first handcrafted luxury motorcycle helmet in France, which will become a canvas of collaborative experiences between Web2 and Web3 communities, brands, and artists.

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Blockchain-based customization empowers everyone to create unique products that suit their individual preferences and OVER THE LABEL is positioned as Web3 infrastructure where each member will exchange and personalize their products on a custom-developed platform.

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