Abdel Boazzati is a partnerships expert, currently working at The Coca-Cola Company where he is in charge of brand partnerships and blockchain projects. He has implemented many firsts at the company such as the first digital collectible, the first digital wearables and the first marketing led NFT. In the past he was active in the creative industry as a director at Warner Bros and he was also an entrepreneur having established a brand partnership agency in music, fashion and sports. Blockchain is a very personal interest for Abdel as he sees the technology as a socio-economic leveller for society.
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