Fabien Allègre steers the brand strategy of Paris Saint-Germain, which he has helped to bring out and establish on all continents as the benchmark for style in the world of sport. At the club since 2008, he shapes the destinies of the Club in terms of diversification, development of the PSG Academy program, and designs innovative projects, such as PSG Esports or various collaborations in the world of Art, Music and Fashion.
A member of the Board of the Endowment Fund, he has also been Deputy Ceo of the Paris Saint-Germain Foundation since January 2023.
As such, his mission is to put the action capacities of the Club Foundation back at the heart of the brand strategy as well as to increase fundraising.
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