Sendi is a fintech executive with extensive international experience in financial services/payments/ crypto and consulting, with focus on general management, strategy, business development, partnerships, and product commercialization. Sendi is also a major voice of the local crypto/fintech industries and an advocate for using crypto and blockchain technology for payments, regularly speaking at industry events and in the media.Since joining Ripple in June 2021 as the Managing Director for Europe. Sendi led Ripple’s efforts to bring pioneering crypto-enabled cross-border payments to Europe, presiding over a significant expansion in European customer activities on Ripple’s blockchain-powered payments network (RippleNet), as well as opening up new markets,Before Ripple, Sendi held several leadership roles growing Mastercard’s Data & Services business, including leading the Fintech & Digital Segment. Prior to Mastercard, Sendi delivered rapid operational optimisation to large corporates at the consultancy, AlixPartners; and led the development of a global cash management solution at HSBC. Sendi holds an MBA from Harvard Business School and BA in Economics from Brown University.
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