Daniela Ott is the General Secretary of the Aura Blockchain Consortium since May 2021. A qualified and recognized leader in the luxury industry, Daniela has over 20 years of experience covering a diverse spectrum of luxury from long-established groups to more nascent brands. With her involvement in building and leading interdisciplinary teams, she has helped advance the Consortium’s mission to enhance luxury customer experience through authentication, traceability, sustainability and personalized service.
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