SPEAKER’S PROFILE

Diane

Hecquet

BEAUTE CHIEF DIGITAL & MARKETING OFFICER at YSL
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Diane Hecquet is the global Digital Director and spokesperson for YVES SAINTLAURENT BEAUTE when it comes to digital topics. Expert in the different digitalfields, from content to media, from e-business to CRM, she holds a Master’s Degreeand Magistère in Communications from CELSA.Diane has worked in the beauty sector for 13 years and held many positionsinvolving e-business strategy, content creation, platforms management andinnovative projects. Before joining YSL Beauté, Diane worked for several licensedluxury beauty brands.Since 2018, Diane has been working on the digital transformation of YVES SAINTLAURENT BEAUTE with major projects such as the acceleration of AugmentedReality, the exploration of new paid media platforms and the brand’s web3 roadmapwith the overarching vision to conceive a Loyalty 3.0 program.

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