Wiebke Bauer Ståhl, Managing Director of Bugatti International S.A., Brand Lifestyle, responsible for expanding the French luxury hyper sports car marque portfolio into new diversified brand experiences. 

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As a senior executive with +25 years within the luxury industry from the Richemont Group, to family-owned jewelry brands in Switzerland to luxury automotive in Italy and UK, she built a track record of creating strategic partnerships, developing financial growth while building brand equity. 

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Working with many industry sectors over the past decades, she is equally passionate about combining the brands heritage and the beauty of craftsmanship with advanced technology to create an innovative portfolio. 

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The latest addition to the brand, Bugatti Residences Dubai is the first branded real estate encapsulating this holistic vision. Besides her passion for brands’, she is mum to a beautiful teenage girl and caring for a lovely Labrador.